Hi, we are Doonails! ✌️

So glad you're here!

A bit about us: Doonails is more than just a fast-growing start-up - we're a phenomenal and young team, supported by a wonderful and steadily growing community of manicure enthusiasts!

Our vision? We aim to provide THE best manicure solution of all time and connect manicure lovers around the world.

Things are buzzing here right now! We're growing rapidly and are always on the lookout for cool, motivated individuals who share our vision and want to join us on our journey! So, come join us! 🚀

ABOUT THE ROLE

You develop and execute creative strategies to successfully enter and grow in new markets, focusing on Italy and France, while leveraging your expertise in copywriting and performance marketing to create ad creatives that convert.

We are seeking a dynamic and strategic Creative Strategist with a focus on developing growth in new markets, specifically Italy and France. This role is equally 50% creative strategy and 50% copywriting with project management thrown into the mix. The ideal candidate will have a deep understanding of e-commerce, brand strategy, psychological triggers, social media trends, and performance marketing on platforms like Meta, TikTok, and YouTube.

YOUR KEY RESPONSIBILITIES:

Your primary responsibility is to identify, analyse, and capitalise on opportunities in new markets through innovative and targeted creative strategies. You conduct market research to understand the unique characteristics and preferences of new regions, craft compelling ad copy in French with adaptations for Italian, and manage creative projects from inception to completion. Collaborating closely with marketing, product teams, and content managers, you ensure all creative efforts align with business goals and are culturally relevant. Additionally, you create detailed briefs for internal and external stakeholders, provide quality control, and continuously evaluate and adapt strategies based on performance data to drive brand growth.

✅ Creative Strategy & Market Development: Identify and capitalise on new regional opportunities in Italy and France. Develop and execute tailored strategies to drive growth and market penetration.

✅ Copywriting & Ad Creative Production: Write compelling ad copy in French, with adaptations for Italian, focusing on creating ad creatives that convert. Outline ads and work closely with the designers and video editors to ensure they follow performance marketing best practices.

✅ Project Management: Manage creative projects from inception to completion, including briefings, timelines, and quality control checks. Ensure all outputs meet brand standards and strategic goals.

✅ Competitor Research & Insights: Conduct thorough market research, including deep dives into Facebook Ad Libraries, TikTok trends, and other resources. Utilise insights to inform and develop innovative and effective creative strategies.

✅ Brief Creation & Collaboration: Create detailed briefs for internal teams and external collaborators, such as UGC creators. Collaborate closely with the creative strategy and production teams to develop and execute UGC strategies that align with client goals and brand identity.

✅ Performance Marketing: Leverage expertise in performance marketing to create effective ad creatives, focusing on driving engagement and conversions. Understand how to identify targeting personas and create direct response copy that speaks to their pain points.

✅ Social Media Trends & Analysis: Stay up-to-date with the latest social media trends and integrate these insights into creative strategies to maximise engagement and reach. Implement a test-and-learn approach to creative design, including A/B testing.

WHO ARE YOU:

🌟 Experience & Passion: Ideally suited for someone with a few years of experience in creating and executing creative strategies. Proven track record of being a creative social media specialist, delivering successful creative content geared towards customer acquisition KPIs (CTR and CPA).

🌟 Creative & Analytical Skills: Hands-on experience designing video ads for direct response campaigns. Exceptional copywriting, communication, and attention to detail skills.

🌟 Results-Driven & Problem Solver: Appetite for driving results and solving problems. Confident in writing briefs and driving creative processes.

🌟 Social Media Expertise: Obsession with all things social. Constantly reviewing the latest trends in social media to ensure Doonails ads are ahead of the curve.

🌟 Language Skills: Native French speaker; Italian language skills are a bonus. Fluency in English with excellent communication skills.

🌟 Technical Proficiency: Understanding of conversions copywriting, proofing, and storytelling. Experience in social media analysis, including A/B testing.

WHY US?

Benefits

Fully Remote: Enjoy the flexibility of working from any location that boosts your productivity.

Professional Growth: We're committed to your continuous learning. Let's craft a tailored growth plan for your career together.

Your Development: Use our budget of up to 1300€ to invest in yourself 

Workspace Support: Whether you prefer a co-working hub in your city or setting up a home office, we've got the expenses covered.

Workcations: Fancy a change of scenery? Use our contemporary loft space in Cyprus anytime. With some of our team based there, it promises to be both productive and fun!

Support mental Health: Use Nilo-Health as your partner for your mental health 

Birthday free: spend the day with your loved ones

Hey Taco 🌮: Reward System  

The Doonails DNA

Full Commitment: We always give our best.

Teamwork at its Finest: We prioritize collaboration, always supporting and elevating one another.

Community Matters: Here, it's all about togetherness.

Innovation & Communication: We celebrate creative problem-solving, a forward-leaning attitude, and transparent communication.

True to Ourselves: Authenticity is key; we treasure the unique qualities of every individual.

We truly believe that passion drives excellence. So, even if you don't align with every detail of the profile, but you feel this is the role for you, please reach out. 

We genuinely want to hear from you. 😊